Email Marketing - Using Autoresponders Effectively

If you want to automate your business, one of the most important things that you can get is an autoresponder. And autoresponder is simply an email program that automatically sends out emails to your opt-in subscribers on a daily, weekly, or monthly basis. All of the autoresponders on the market allow you to specify when you want your emails to be sent out.

One of the best autoresponders on the market today is ?Aweber?. This service will allow you to gather leads, add emails, customize your opt-in form, customize your unsubscribe form, and is very newbie friendly. They walk you through the process of setting up your autoresponder step-by-step, and can allow you to get up and running within a few minutes after signing up.

If you want to make more money in your online business, an autoresponder is definitely a must. You will see that it?s easy to stay in contact with your subscribers, and will allow you to build a relationship with your subscribers simply and easily. So having one should definitely be apart of your online marketing strategy.

In today?s lesson, I want to share with you a few quick tips for using autoresponders to increase your sales and profits. These tips are easy to follow and understand, and are things that don?t take long to do in your business. Here?s the first tip for having success with autoresponders:

1) Don?t use HTML

In almost all autoresponder programs, you have the option of sending out an email in HTML form, or plain text form. You will want to send your emails out in text form. Most of the major free email programs have images and graphics blocked by default. So your HTML message will look incomplete, and will look unprofessional (not to mention hard to read).

Instead, stick with plain text emails. You know how they will look when you send them out, and it will accomplish the task of selling your product or service to your subscribers. So don?t get wrapped up in the idea that you need pretty emails. Keep it simple, and profit immensely. Here?s another tip:

2) Personalize your messages

In a program like Aweber, you will have the option to insert your subscriber?s name into your email messages. This is definitely something that you will want to do. Before you do this, you will have to specify that the ?name? portion of your opt-in form is required. So then every person who opts into your opt-in form will have to insert their name - and this will in turn increase your conversion rates.

Use personalization in your email subject lines, and also in the body of your emails. Both will speak to your reader directly, and will improve the chances of you closing alot more sales. I have tested this many times and I have seen the results above being true.

Be sure to take these two strategies and use them in your internet business today. They will more than likely be profitable for you.

Good luck with using these 2 autoresponder techniques in your online business.

For more internet marketing secrets, simply visit the website below:
http://www.internetmarketing-rules.com/internetmarketing.html

Source: http://blog.internetmarketing-rules.com/2012/09/email-marketing-using-autoresponders.html

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