I have some great marketing principles you can use when creating a marketing plan to ensure you will be in an even stronger place this time next year. These marketing principals will allow you to make your mark!
Do an Assessment
Before you jump into this new business climate assess your marketing efforts from last year.
Establish Objectives
Create business objectives for the coming year. Your strategic marketing efforts will serve you best if they do more for your business than simply turn a profit.
Market Only to Your Niche
Unless everyone on the planet is a potential client you must limit your marketing efforts to be effective.
Use a Multifaceted Approach
Your strategic marketing plan must be multifaceted, making only phone calls, only sending out direct mail or only getting out there and meeting people will not make it easy for you to achieve your goals. Use several different kinds of marketing efforts to fill your objectives.
Be Consistent
One of the biggest reasons marketing efforts do not work is that they are not consistent and do not attempt to produce results over time. In many cases a decision-maker will need up to 11 interactions with a product or service company before making a purchase.
Use Adaptation Marketing
Take one marketing effort and adapt it into several to save time and resources. For example a mailing, is adapted into an article, which is adapted into an electronic newsletter, which is adapted into a speech, which is adapted into a booklet for your customers and prospects.
To view the article in its entirety, please visit: http://www.attractclientswithease.com/articles/makeyourmark.htm
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